In this article, we will offer some suggestions to improve your SEO (search engine optimization) to generate more traffic and website rank at the top of search engine results.
1. Publish Relevant, authoritative content to improve your Site’s ranking;
You can create quality and authoritative content to drive your search engine rankings. We believe that there is no substitute for great content, especially when you’re doing SEO marketing. If you create quality content for your targeted audience and users, it will increase your site’s traffic, authority, and relevance. It is necessary to increase the quality of your web-writing skills and present the topics you’re working with confidently.
1.1. Keywords are important to improve your ranking;
You have to identify and target some specific keyword phrase for each content page on your website. You have to focus on your reader’s mind and how they might search for that specific page with search terms such as:
- How to apply for scholarships?
- Photographing northern lights
- When is the FAFSA deadline?
- Online Master in Engineering Management
- Title IX education resources
- What is the difference between engineering and engineering technology?
- What is biomedical engineering?
1.1.1. Multiple Keyword Phrases;
It is not an easy job to achieve search engine rankings for multiple keyword phrases only if those phrases are very similar. If you have a single page it can rank for both “IT engineering jobs” and “IT engineering careers”. But it is unlikely for a single webpage to rank for both “gender discrimination” and “violence reporting procedures”. You need to make separate web pages for each keyword you are targeting.
1.2. Content is important to improve your ranking;
Content is the most influential factor in increasing your website ranking and beyond page URL, title, and headings. You need to repeat your keywords several times throughout the page and once or twice in the first and closing paragraphs. It should be used a few more times in the remaining part of the content. You need to be authoritative and strategic at the same time to link relevant sources and additional information.
Do not forget to use heading tags, bold and italic fonts, and H1. You have to highlight the keyword phrases but don’t just overdo it. Keep one thing in mind do not compromise on writing for SEO because quality always matters.
2. Update Content regularly to improve your ranking;
We mostly focus on content while suggesting to you about increasing your site’s ranking. It is very important to update your content regularly on the website. Regularly updated content is viewed as one of the best indicators of a site’s relevancy. You also need to audit your content on a set schedule.
2.1. Blogging is important to improve your ranking;
Blog posts can be a way to post regular updates on your websites. It should be rich with keyword phrases to boost your site’s ranking. You can also interlink your related CMS webpages and blog posts to help give the reader a better picture of your website.
3. Metadata is important to improve your site’s ranking;
Each page of your website contains a space between the <head> tags to insert information or metadata about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. You need to keep reviewing and updating metadata as your site changes over time.
3.1. Title Metadata to improve your ranking;
The page displayed at the top of a browser window is responsible for Title Metadata. The headline within search engine results includes title metadata. It is the most important metadata on your webpage.
3.2. Description metadata to improve your ranking;
The textual description that a browser may use in your page search is known as descriptive metadata. It is like your site’s window display. An example of good metadata usually contains two full sentences. It is important to give your search engine the option of meta description even if it does not always use it.
4. Link-worthy site is important to improve your ranking;
If your webpage is rich with content, relevant, strategical, unbiased, and helps users to learn more about the topic then it is most likely to attract links from other websites. This is one of the factors that improve your site’s ranking. You can improve the credibility and authority of your website by adding relevant links within the texts.
5. Use Alt Tags to improve your site’s ranking;
Do not ever forget to describe your video media and image using alt tags or alternative text descriptions. This enhances the possibility of the search engine to locate your page which is very important, especially for those who use screen readers or text-only browsers.
Summary;
- You can create quality and authoritative content to drive your search engine rankings.
- It is very important to update your content regularly on the website.
- Each page of your website contains a space between the <head> tags to insert information or metadata about the contents of your page.
- If your webpage is rich with content, relevant, strategical, unbiased, and helps users to learn more about the topic then it is most likely to attract links from other websites.
- Do not ever forget to describe your video media and image using alt tags or alternative text descriptions. This enhances the possibility of the search engine locating your page.
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