Lance UlanoffLance Ulanoff is Chief Correspondent and Editor-at-Large of Mashable. Lance acts as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helps develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc.