A digital media pioneer, Alex is the first creative executive to focus on the use of new media in healthcare communications. Today, she oversees the largest creative portfolio in healthcare worldwide and is shaping how we connect brands with consumers and healthcare professionals.
Alex leads a purpose-built team of creative and strategic professionals with expertise in advertising and branding, strategic planning, digital media, social and mobile development, science and medicine – all dedicated to connecting healthcare brands with the people who need them. Agencies under her leadership include the global agencies of Digitas Health LifeBrands and Publicis Life Brands.
Her expertise in healthcare, creative innovation, and marketing have made her a sought after speaker at industry-leading events and as a juror in global creative awards including Cannes Lions Health, Creative Floor Awards, the Clios Healthcare Awards, Advertising Week, CES, and the Procter & Gamble Alumni Association. In 2013 she was named to the PharmaVOICE 100 list of inspired life sciences leaders, the Philadelphia Business Journal’s Women of Distinction, and the Medical Advertising Hall of Fame in 2012.