Frequently Asked Questions (FAQs)


What Are the Sterling Awards?

The purpose of the Sterling Awards is to identify the peerless products (design, functionality, purpose) that enhance, empower and exemplify the lifestyles of the Boomer and Silvers audience. Awards categories include: Entertainment, Health & Wellness, Relationships and Family Caregiving, Education and Continued Learning, Cause-worthy Product or Service (Corporate Social Responsibility), Marketing Campaign to those 50+, Customer Service for those 50+.

In addition, a special recognition award will be given to the individual who represents the trailblazing, inspiring, pioneering spirit of innovation and determination – the Sterling Innovator Award.

The Sterling Awards are sponsored by AARP and will be presented at a special event during the Silvers Summit at CES on January 10, 2012.

What Products Are Eligible?
All companies, from any country, any size, that has a product or service sold in the U.S. and that meets the following criteria may enter for a chance to be an award winner:

Product or service must solve a problem/issue and have relevancy for the lifestyles for those 50+:

  • Limited mobility and agility
  • Limitations with eyesight or hearing
  • Cognitive thinking skills/brain health
  • Communication, education and engagement

Product must enhance one of the following for those age 50+:

  • Health and wellness aiding longevity
  • Intergenerational interaction and learning (includes family caregiving)
  • Safety (in the home, car, community, etc.)
  • Social connectivity or networks (help in eliminating isolation)
  • Engages user in social or environmental cause

What Products Are Not Considered?
A product or service that is not relevant for the Silvers market (age 50+), a product or service not offered in the U.S., companies where the product is the Web site only, product or service must be launched to consumers (no beta test), product or service must be available directly to consumers (not delivered soley through providers).

How Do I Enter?
Entries are free of charge. Companies may self-nominate by filling out an online entry form.

What Is the Deadline To Enter?
Deadline for submitting an online entry form is: October 15, 2011.

What Is the Entry Fee?
All entries are free of charge.

Can I Enter My Product/Service in More Than One Category?
You may pick up to two (2) categories for which you want your product/service considered. However, judges will determine which category is best suited for the product/service. Nominees can win in only one category per awards year.

How are Winners Chosen?Winners for each category are selected by the Sterling Awards Judges. You can view the judges’ bios on the Silvers Summit Web site (

How are Winners Notified?
Winners are notified via email and phone by November 21, 2011. Winners are requested to attend the Sterling Awards ceremony during Silvers Summit at CES on January 10, 2012 starting at 1:30 p.m. Attendance at the Sterling Awards ceremony is not required to win. Public notification of winners is kept confidential until January 10, 2012.

What Do the Winners Get?
Award winners will receive an official Sterling Award at the January 10, 2012 event and will be given the rights for one (1) year (January 20, 2012 – January 1, 2013) to use the Sterling Award logo in marketing, promotion, packaging and other activities associated with the award-winning product or service. In addition, the award winners will be included on the Silvers Summit Web site for the winning year (2012) and perhaps in other Silvers Summit promotional activities yet to be determined.

What is the Motive of the Awards?
You may have noticed from other awards events that prizes often have a motive: either to promote an event or publication or to make money from entry fees or usage of awards seals. This prize is specifically designed to recognize the “best of the best” when it comes to engaging, empowering and enhancing the lives of Boomers and Silvers. Since the Sterling Awards are a sponsored activity, the sponsor helps underwrite any logistical and other coordination costs in association with these awards. Sponsors are not involved in the winner selections to maintain the integrity of the awards.

What is the Role of the Sterling Awards Sponsor?
The sponsor helps underwrite any logistical and other coordination costs in association with these awards. Sponsors are not involved in the winner selections to maintain the integrity of the awards. The 2012 Inaugural Sterling Award sponsor is AARP.

Are the Results of the Nomination Ballot Made Public?
No. The entry form and all judging and balloting are confidential and proprietary information held by Silvers Summit. If you submit an entry form on behalf of a company product or service, your personal name, company, etc. is not disclosed. However, if you desire, you can be recognized as one of or the sole nominator of the product or service at the award ceremony if that product/service wins its category.

If you have additional questions regarding the Sterling Awards 2012 – please email: [email protected]