You are Invited to register for an exciting pre-CES Workshop:
The Silvers Tsunami is Coming: Is Your Company Ready?
Wednesday Afternoon — January 5, 2011, Mirage Hotel – Las Vegas
If you plan to target one of the largest and fastest-growing markets; specifically the Boomer Consumer and their elder parents, you will have to get ready and get the inside information. Learn from companies and thought-leaders how to develop a plan for success.
Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy. In the United States alone, there are more than 108 million people over age 45 – a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. Your company cannot afford to miss this market opportunity.
1:00 – 2:00 pm Branding Your Products to the Boomer/Senior Consumer – Create the Plan
Learn how to create a brand and message that resonates for the boomer/senior market. What is the most powerful media vehicle to reach this audience? Plus, how do you create advertising on a shoestring budget that creates response? We want you to walk away from this session with a plan you can implement when you get back to the office.
Lori Bitter, President, Continuum Crew
Mary Furlong, President, MFA Nancy
Shonka Padberg, CEO, Navigate Boomer Media
2:00 – 3:00 pm Channel Roulette: View from inside the Retail, Catalog or VAR Channels
Learn from the channel-side when a new vendor shows up to pitch their wares, what is the magic formula that will get them to want you on the shelf or in the catalog or offer your services. The panelist will discuss what motivates them to chose a brand or product, how they test new product concepts, what defines successful sell-through and how does pricing play a role.
Michele Ahlman, President, ClearSounds Communications
Rick Rommel, Senior Vice President of Emerging Businesses, Best Buy
Ellis Rosenberg, Senior Director Business Development, AARP Services
Bud Myers, President, Senior Circuits
3:00 – 4:00 pm You know Social Media is Hot… But How do you Make it Pay off?
If you plan a social media marketing strategy it is essential that it includes mechanisms to assess business value. It might be a value placed on increased product awareness, or solid sales leads or cost savings in reduction of print advertizing cost. ROI is easier to obtain if there is a goal set for the social media campaign. Regardless of how value is determined, social media needs to be validated as a profitable marketing channel. Learn from the session leaders that have leveraged social media to their benefit.
Jill Gilbert, Co-Producer, Digital Health Summit, CES
Laura Mitchell, Director, Business Relations, GrandCare
4:00 – 5:00 pm Creating Partnerships and Strategic Alliances
The marketplace is rich with potential partners for strategic alliances. Potential partners can be competitors, more often they are other businesses that provide complementary goods and services. Sometimes powerful partnerships can be created between companies that have seemingly little in common. . Hear from companies that looked both inside and outside this market for alliance partners. Learn what to look for in a potential alliance and how to make this happen.
Gary Arlen, Principal, Arlen Communications
John Mills, Founder & CEO of eCareDiary.com
Liddy Manson, President, BeClose
Madeline Pantalone, VP Business Development, Great Call
5:30 -8:30 pm – 1st AgeTek Industry Alliance Annual Meeting and Networking Event