Michele Ahlman

President

ClearSounds Communications

Michele AhlmanMichele Ahlman is President of  ClearSounds Communications , a Chicago-based privately held company that prides itself in providing high-quality sound enhanced and high dB gain products for the boomer, senior and caregivers market. As a leading provider of niche telephone and communication products, ClearSounds is the leading manufacturer and distributor of ClearSounds branded products including amplified phones, signaling devices, TV listening systems, clocks, audio accessories and cellular products.

Fred Allegrezza

CEO

Telikin

Fred AllegrezzaFred Allegrezza is a serial entrepreneur with over 30 years of experience in Executive/Technology Management and Business Development in the Computer and Communications sector. Fred has been founder‚ CEO‚ and angel investor of multiple successful startup companies. Most recently‚ Fred was the primary investor and Executive Chairman of AnySource Media‚ a Connected TV software company acquired at a premium by DivX in September of 2009. In 1997‚ Fred founded Vivid Technology‚ a successful Video On Demand company that grew, merged with Concurrent Computer Corporation and became an industry leader delivering VOD systems to Comcast‚ Time Warner‚ Cox‚ and other cable companies. Mr. Allegrezza graduated 1981 with a BSEE Degree from Drexel University.

Gary Arlen

President

Arlen Communications Inc.

Gary ArlenGary Arlen is President of Arlen Communications Inc. , a Washington-area research and consulting firm specializing in converging media, telecommunications and information services. Arlen’s primary focus is on the applications and services enabled by digital, broadband and interactive media platforms for residential and enterprise deployments. He has worked with AARP, CEA and many non-profit and entrepreneurial ventures seeking to understand the evolving opportunities in “inter-species breeding” – the development of relationships across traditional industry borders, enabled by digital technology. Gary created and published trade newsletters and has written on-going analytical commentaries for many industry periodicals.

Stephen L. Axelrod, M.D.

Chairman & CEO

TabSafe Medical Services, Inc.

Stephen L. Axelrod, M.D.Dr. Axelrod has over thirty years of clinical and administrative experience in ambulatory care, pharmacy services, and healthcare delivery systems design and implementation. His passion is combining his clinical perspective and business acumen in the start-up and future sale of entrepreneurial healthcare companies. From 1980 until 1996, his experience as a physician had encompassed a career of Emergency Medicine, Family Practice, Occupational Medicine, and Medical Management. From 1996 until 2008, Dr. Axelrod had been principle and Chief Executive Officer of SeniorMed, an innovative institutional pharmacy provider that in September 2006 was acquired by Walgreens. He became a principle of a successful, for profit, hospice start-up, Halcyon Hospice and Palliative Care, in 2008. In 2009, Dr. Axelrod joined TabSafe Medical Services, Inc. as Chairman & CEO. Dr. Axelrod is a nationally recognized speaker on the special needs of seniors and has participated on numerous Advisory Boards. He proudly serves as a board member for the nonprofit Alliance for Aging Research. Dr. Axelrod received his Bachelor of Science degree from the University of Michigan and Doctor of Medicine degree from Wayne State University School of Medicine. He was board certified in Emergency Medicine and the American Board of Medical Management. He became a Fellow of the American College of Emergency Physicians and also the American College of Physician Executives

Gary Barg

Founder and Editor-in-Chief

Today's Caregiver Magazine

Gary BargGary Barg has dedicated the last 15 years of his life to being the caregiver of caregivers. Gary realized there needed to be a single source of information, advice, and support for caregivers. In 1995, he established Today’s Caregiver magazine as that source. Today’s Caregiver contains articles written by caregivers as well as healthcare experts, reinforcing the caregiver’s common needs for emotional, mental, and spiritual support. The magazine also includes interviews with celebrities who have caregiving experiences to share.

Ken Baron

Editor

NBC Universal

Ken BaronKen Baron is the editor of the Life Goes Strong network of websites for NBC Universal, all of which target the baby boomer generation. Mr. Baron has been a New York City-based editor for more than a dozen years, working at such magazines as Departures, Travel & Leisure, Golf Connoisseur, Golf & Travel, and others.

Andy Cohen

Co-Founder and CEO

Caring.com

Andy CohenAndy Cohen is the founder and CEO of Caring.com. Andy has launched four successful web businesses, taking them from start-up to tens of millions of dollars in revenue. In a 20-year career before founding Caring.com, he held leadership positions in management, marketing, and sales with S.C. Johnson Wax, Intuit, Peapod, Instill, and SuccessFactors. He serves on the board of directors of the National Alliance For Caregiving (NAC) and the MVLA High School Foundation. Andy holds a B.A. in history from Stanford University and an M.B.A. in marketing from Northwestern’s Kellogg School of Management.

Shana Duthie

Founder

Nurture Connect

Shana DuthieShana Duthie has more than 20 years experience in assisting start-ups and “early stage” companies to reach their growth potential by serving on their executive teams. Ms. Duthie understands the operational challenges that rapid growth creates, especially in the areas sales channel development and customer service quality. She is currently running Nurture Connect, Inc. focused on driving product sales and sales channel development while also providing back–end support for emerging technology products entering the consumer marketplace. Shana graduated from Chapman University, Orange with a degree in Economics and a minor in Pre-Med.

Sandra D. Elliott

Director, Consumer Technology and Service Development

Meridian Health

Sandra D. ElliottSandra Elliott is the Corporate Director Consumer Technology and Service Development with Meridian Health. Her role is to develop new technology based service and business ventures targeting baby boomer and aging populations. While aggressively taking a new approach to understanding the health and wellness needs of baby boomers and seniors, technological applications are aggressively evaluated as a new method to meet those needs. She has been instrumental in defining opportunities to work with innovative companies and begin to integrate health and wellness technologies into a health delivery system. Sandra has been a national speaker and published many articles in developing opportunities for growing business in publications such as Trustee Magazine, Journal of Healthcare Financial Management, FutureAge, Hospitals and Health Networks, Health Strategist, and Nursing Management.

Mark Gordon

President & CEO

firstSTREET

Mark GordonMark Gordon, President & CEO of firstSTREET—for Boomers and Beyond, joined the company in January 2002 and is responsible for the daily operations and the strategic direction of the Company. Mr. Gordon was elected to the Board of Directors in September of 2003. Mr. Gordon began his career at Procter & Gamble where he was in marketing/brand management for 10 years and eventually rose to General Management and was appointed a corporate Vice President. Mr. Gordon has also worked as VP of Marketing for an early stage telecommunications company, Broadslate Networks, and as senior VP of Marketing/Strategy for Owens & Minor. Mr. Gordon holds B.S. and M.B.A. degrees from the University of Virginia.

Jeff Hill

President and Co-Founder

MyGait

Jeff HillMyGait creates simple, failure-free computing experiences for senior citizens. MyGait started by providing its customized solution to senior living communities (CCRCs, Independent Living Apartments, Assisted Living Communities, Nursing Homes and Adult Day Centers) and in 2009 launched its first PC aimed at the individual consumer market. Prior to starting MyGait, Jeff Hill worked in the investment banking field at Sanders Morris Mundy in Houston, TX and Robert W. Baird in Milwaukee, WI. Jeff graduated with a BA in Economics and German from the University of Notre Dame.

Charlie Hillman

CEO and Founder

GrandCare Systems

Charlie HillmanCharlie Hillman has spent most of his career as an entrepreneur involved with disruptive technologies. He developed and founded the GrandCare Systems using a combination of Smart Home technologies, ADL monitoring, Internet communications, and Tele-Wellness features, the system is intended to support an entire network of caregivers. The system uses cutting-edge technology to empower families to remotely care for aging relatives. This innovative approach resulted in GrandCare being chosen as one of 30 organizations nationwide to participate in the once-a-decade, 2005 White House Conference on Aging Technology Pavilion. Mr. Hillman is a professional engineer with a BS from MIT and a Masters in Engineering from the University of Wisconsin-Milwaukee. He is a commissioner of CAST (Center for Aging Technologies) and a frequent speaker at national and international conferences.

Gail Gibson Hunt

President and CEO

National Alliance for Caregiving

Gail Gibson HuntGail Hunt is President and CEO of the National Alliance for Caregiving, a non-profit coalition dedicated to conducting research and developing national programs for family caregivers and the professionals who serve them. Prior to heading NAC, Ms. Hunt was President of her own aging services consulting firm for 14 years. She conducted corporate eldercare research for the National Institute on Aging and the Social Security Administration, developed training for caregivers with AARP and the American Occupational Therapy Association, and designed a corporate eldercare program for EAPs with the Employee Assistance Professional Association. Ms. Hunt attended Vassar College and graduated from Columbia University in New York.

Gary Kaye

Principal

Compelling Telling LLC

Gary KayeBefore starting his own strategic communications consultancy, Gary Kaye spearheaded technology coverage for the Fox Business Network. Kaye has been covering hi-tech since IBM launched its first PC in 1981, producing the “Softspot” series for NBC radio. During 13 years at ABC News, he produced technology coverage for “ABC News Business World”, bringing the first network television crew to Comdex. He went on to become Technology Producer for ABC World News Tonight with Peter Jennings”. He moved to CNN in 1998, where he covered technology shows including CNN/Fortune, CNN Newsstand, American Morning, and New Economy Watch and Digital Jam on CNN/fn. He holds a Bachelor of Arts Degree from Cornell University, and a Master’s Degree in Public Policy from the University of California at Berkeley.

David A. Lindeman

Director

Center for Aging and Technology

David A. LindemanDr. Lindeman is the Director of the Center for Aging and Technology, an initiative of The SCAN Foundation and the Public Health Institute. He also serves as Co-director of the Center for Innovation and Technology in Public Health. The Center for Technology and Aging focuses on identifying and evaluating best practices in the diffusion of beneficial technologies that enhance home and community-based care for older adults, and serves as a state and national resource center for providers and policymakers. Dr. Lindeman has worked in the field of aging and long-term care for 30 years as a health services researcher and administrator. He has extensive experience in evidence-based research, development of innovative community-based and residential programs for older adults, beneficial technologies, gerontological education, and long-term care public policy. Dr. Lindeman has been Principal Investigator or Co-Principal Investigator on numerous federal, state and privately funded studies. Dr. Lindeman received his PhD and MSW from UC Berkeley and his BA from SUNY Binghamton.

Richard Lobovsky

VP Business Development

Lifecomm

Richard LobovskyRichard Lobovsky is Vice President of Business Development for Lifecomm, a subsidiary of Hughes Telematics funded by Hughes, Qualcomm, and AMAC. Lifecomm will deliver mobile health services and launch a Mobile Personal Emergency Response Service for seniors and caregivers in 2011. Lobovsky is responsible for all partnership development activities for Lifecomm. Lobovsky has 20+ years of experience including business development, strategy, portfolio analysis, BPR and implementing organizational change. He has delivered services in the financial services, healthcare, pharmaceuticals, and telecommunications industries. Lobovsky holds a BS in industrial engineering from Cornell University and a MBA from Columbia University.

John Marick

Co-Founder and CEO

Consumer Cellular

John MarickJohn Marick is the co-founder and CEO of Consumer Cellular, one of the oldest and largest mobile virtual network operators of cellular phone service in the United States. In October 1995, Marick launched Consumer Cellular, a company built on the belief that everyone should have access to the safety and convenience of cellular service. At that time, Consumer Cellular had two employees in its Tigard, Ore. location and under Marick’s leadership has grown to more than 180 employees and moved to four different locations to accommodate its continued growth. John Marick received a bachelor’s degree in business administration with an emphasis in management and marketing from the University of Portland and master’s degree in business administration from Willamette University.

Liddy Manson

President

BeClose

Liddy MansonLiddy comes to BeClose as a seasoned technology and interactive media executive with almost 20 years of experience. Before joining BeClose, she served as CEO of DigitalSports, a web service providing detailed information and news coverage of high school sports throughout the country. She also served as the Chief Operating Officer of Freewebs, Inc. a venture backed, early-stage Internet company focused on user-generated content and social publishing just following a nine year run as Vice President and General Manager at Washington Post/Newsweek Interactive, the online subsidiary of The Washington Post Company. During her time there she led teams under sales, marketing and business development, as well as ran the largest P&L at the company, Local Commercial Products and Online Classifieds. Liddy earned an MBA and Certificate in Public Management from Stanford University and received a BA in Music from Yale University.

Mike May

, Founder and CEO

Sendero Group

Mike MayMike May has been a pioneer in new product and business development since 1980.  He founded the Sendero Group to make location information accessible to people who are blind or visually impaired.Mike May has a Masters’ degree from the Johns Hopkins School of Advanced International Studies.  Mike holds the downhill speed skiing record for a totally blind person of 65 miles per hour, one arena where he says there is no room for navigation technology. Mike has met 4 presidents. Vice-President Gore said at the White House in 1996, “it won’t be long before we see Mike and others wearing GPS devices on their wrists.”  A book based on Mike May’s life, Crashing Through, by best selling author, Robert Kurson, was released in May 2007 and a movie by Fox 2000 is in the works.

Kip Meacham

Vice President of Marketing

CloseBy Network

Kip MeachamKip Meacham is vice president of marketing for CloseBy Network where he is responsible for marketing, dealer and distribution channel and vertical market development, OEM and strategic alliances. Meacham has over 20 years of product management, public relations, technical marketing, industry standards’ body and business development experience in communications technology, IT security and home automation. Meacham is a recognized speaker at computer networking industry events, and is published in industry trade publications.

Dan Michel

Founder and CEO

Dakim, Inc.

Dan MichelDan Michel’s father was diagnosed with Alzheimer’s disease in 1993. Based upon learning about the disease he recognized the therapeutic and emotional value of rigorous cognitive stimulation, as a tool to help seniors preserve their brain health. Dan founded Dakim in 2001 to provide brain fitness exercise. This vision guides the company’s efforts. Dan earned a B.A. from Claremont Men’s College (now Claremont McKenna College) and an M.S. from Northwestern University. He is a member of the Academy of Motion Picture Arts & Sciences.

Bud Myers

President

Senior Circuits

Bud MyersBud Myers has been marketing consumer electronics for forty years, specializing in launching the latest technologies. His national product and market development work, while at companies like Marantz, Frox interactive, Casio, Rayovac, Craig, and Unical, have taken him into every major retailer and distribution channel. For nearly a decade, Bud has specialized in bringing products to the Boomer & Senior market, and as Senior Director of Merchandising for firstSTREET, was instrumental in the launch of TV Ears, the Jitterbug cell phone, the MyGait computer, and hundreds of other specialized products. As President of Senior Circuits, a product and market development firm, and CEO of AgeTek, the Aging Technology Alliance for the trade, Myers continues to be in the center of innovation.

Laurie Orlov

Founder

Aging in Place Technology Watch

Laurie OrlovLaurie Orlov is the Founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis, and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In her previous career, Laurie spent more than 30 years in the technology industry, including 24 years in IT and 9 years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia. She is featured on Caring.com, MatureMarkets, SilverPlanet, Mobile Health News, and her blog entries are widely syndicated. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester.

Nancy Shonka Padberg

CEO

Navigate Boomer Media

Nancy Shonka PadbergNancy is CEO of Navigate Boomer Media, the largest online boomer media source. Navigate Boomer Media’s headquarters is in Santa Monica, has 10 associates and represents 120 websites for advertising delivering 112 million unique (boomer) visitors per month, eNewletters, 20M eMail, 2M Mobile, Caregivers. Nancy is a former Fortune 500 executive with 19 years experience of building and managing media companies. Nancy has held executive positions at The Los Angeles Times, Adlink, The Phelps Group and is the founder of Best Boomer Towns. Nancy is a frequent speaker, listed by The Los Angeles Business Journal 2010 as “Women to Watch,” served on non-profit foster children boards and is avidly involved with Pepperdine’s Alumni Leadership Counsel supporting the message of purpose, service and leadership. Nancy earned her MBA from Pepperdine University and is a former Big 12 golfer.

Madeline Pantalone

Vice President Strategy and Business Development

GreatCall, Inc.

Madeline Pantalone Madeline Pantalone is Vice President of Strategy and Business Development at GreatCall, Inc., creator of the Jitterbug cell phone. GreatCall is also a leader in providing mobile applications that support active lifestyles for aging Americans while focusing on connection, health and wellness, personal safety, and learning. Madeline is responsible for GreatCall’s initiatives with healthcare companies and establishing a strong corporate position in mHealth, as well as expanding the company’s presence in other targeted channels. Madeline has a B.A. in Mathematics and a M.B.A. from U.C.L.A.

George Patton

Publisher/Founder

Senior Housing News

George PattonGeorge Patton, Publisher/Founder, Senior Housing News. Mr. Patton serves as Editor and Publisher of Senior Housing News, a daily news blog on the senior housing and senior living industry. Covering all aspects of senior housing for both consumers and business professionals, Senior Housing News provides information on trends, industry topics and commentary on aging. Prior to starting Senior Housing News, Mr. Patton was Chief Lending Officer at a $500 million savings and loan. Prior to this, Mr. Patton served as Chief Information Officer for an Internet Banking operation located in Chicago, Illinois. Mr. Patton spends his time between Washington, DC and Chicago.

Peter Radsliff

President and CEO

Presto Services Inc.

Peter RadsliffPeter Radsliff is CEO of Presto Services Inc., the leading developer of communications solutions that assist with long distance caregiving to help seniors age-in-place. Prior to Presto, Peter led marketing and product development organizations at Seagate Technology and Monster Cable, developing hundreds of new connectivity, power and digital storage products sold worldwide through major retail chains. Also a serial entrepreneur, Presto is Peter’s fourth venture-backed startup. He is board chairman of the Aging Technology Alliance, and has taught undergraduate and graduate product design courses at San Francisco State University.

Stephen Reily

Founder

VibrantNation.com

Stephen ReilyStephen Reily, entrepreneur, marketing expert and founder of VibrantNation.com. Flash Forward blogger, founded VibrantNation.com, the leading website exclusively devoted to successful women over 50, after researching the lack of media geared toward women 50+ and spending years listening to women themselves identify their interests and needs.
As a marketing professional, Stephen built IMC Licensing, a brand-licensing agency and is responsible for overseeing licensing strategy and relationships with IMC’s clients, like Kraft Foods and Anheuser Busch, as well as IMC’s business development and marketing efforts. Stephen has also published articles in BRANDWEEK, brandchannel.com among others, and has been a featured speaker at leading industry events.

Benno Ritter

VP Marketing and Business Dev.

ZigBee Alliance

Benno RitterBenno has more than 17 years of sales, marketing, business development, and operations experience in the semiconductor industry. In the last decade he focused his work in the market for wireless communication technologies like WLAN, Bluetooth, ZigBee, cellular, and GPS. He was a founding member of 802.15.4 and RF Lite the predecessor organization of the ZigBee Alliance. Mr. Ritter holds a Masters Degree in Physics from the University in Hamburg and an MBA from the San Jose State University.

Rick Rommel

Senior Vice President of Emerging Businesses

Best Buy

Rick RommelRick Rommel is the senior vice president of Transformational Technology, Emerging Businesses for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. In this work, Rommel is building internal and external partnerships to help the company accelerate time to market of new growth opportunities and challenge current business model conventions. Rick holds a bachelor’s degree in physics and a master’s degree in computer science from Loyola Marymount University, Los Angeles, CA.

Jake Sigal

Founder and Guru

Livio Radio

Jake SigalWith a $10,000 loan from his parents and a passion for music, Jake Sigal founded Livio Radio in 2008 in the guest bedroom of his home in Ferndale Mich. Today, Sigal is an established visionary and innovator at only 28 years-old is the CEO of Livio Radio with over 20 successful products available on the market. Prior to launching Livio, Sigal worked as a professional DJ and a product developer for Numark, where he invented the original ION USB turntable (designed to facilitate the conversion of vinyl records to CD or MP3 format) and co-inventor of the iDJ (an iPod-based mixing console). Sigal holds a master’s degree in engineering from Ohio University and currently sits on the university’s Russ College of Engineering Board of Advisors. He is also a board member of the Consumer Electronics Association (CEA) Small Business Council.

Gary Small

Director of the Center on Aging

UCLA

Gary SmallDr. Gary Small is professor of psychiatry and director of the UCLA Center on Aging at the Semel Institute for Neuroscience & Human Behavior. His research, supported by the National Institute of Health, has made headlines in the Wall Street Journal, New York Times, and USA Today. Scientific American magazine named him one of the world’s leading innovators in science and technology. Dr. Small lectures throughout the world and frequently appears on The Today Show, Good Morning America, PBS, and CNN. He has written five books, including The New York Times best seller, The Memory Bible.

Susan Ayers Walker

Co-Founder and Managing Director

SmartSilvers Alliance

Susan Ayers WalkerSusan Ayers Walker is a leading edge boomer and a freelance journalist reporting on the intersection of technology and aging. Her articles have appeared in AARP the Magazine, AARP.Org, Caring.com, ACM’s Interactions, EETimes, MIT Insider, American Society on Aging Newsletter and other industry journals. She is a nationally known speaker on technology for aging-in-place and technology for caregiving. She has appeared on NBC, and CBS, and participated in a variety of radio talk shows. She is the co-founder and managing director of the SmartSilvers Alliance with a mission to foster technology applications that assist independent living for the older consumer. Susan received her BSEE in electrical engineering from Northeastern University and her Masters in Computer Science from Rutgers.

Murray Slovick

Editorial Director

Intelligent TechContent

Murray SlovickMurray Slovick is Editorial Director of Intelligent TechContent, an editorial services company that produces technical articles and white papers for a wide variety of clients in consumer electronics industries. Slovick writes the Tech Speak column for the Consumer Electronics Association publication Vision and has more than 20 years of experience as chief editor of award-winning publications covering various aspects of electro-technology. His previous assignments include that of Editorial Director of the Electronics Group of Hearst Business Media (Electronic Products, Semiconductor Applications) and Editor-in-Chief of the IEEE flagship publication Spectrum.

Mike Starling

VP and Chief Technology Officer

NPR

Mike Starling Mike Starling is Vice president, chief technology officer, and executive director of NPR Labs, Mike Starling is responsible for spearheading new public service technology initiatives on behalf of NPR and NPR member stations. Thanks to his efforts, and the skilled work of his team of engineers and technologists, radio developments in the United States have increasingly focused on new public service outcomes. From multicasting on new HD Radio channels to public service spectrum initiatives and accessible public radio services for the visually and hearing impaired, NPR Labs has been at the forefront of recent broadcast radio developments. He has earned many industry awards and also teaches Media and Film Law & Regulation at Towson University.

Stuart Sikes

President

Parks Associates

Stuart SikesStuart Sikes is the president of Parks Associates and is responsible for providing Parks Associates’ clients with a business relationship that complements their strategic marketing activities. Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management. Stuart holds an MBA from SMU with a concentration in strategic marketing and a BA in economics from Vanderbilt University.

Michael Takemura

Director of the HP Accessibility Office

HP

Michael TakemuraMichael Takemura, director of the HP Accessibility Program Office , is responsible for developing and implementing the strategy for HP’s accessibility efforts. This office guides corporate-wide accessibility in product design, engineering, product development, marketing, web, services, support and programs for persons with disabilities and age-related limitations

Skip West

President

MAXSA Innovations

Skip WestSkip West founded MAXSA Innovations in July of 2003. MAXSA is dedicated to bringing innovative automotive accessories, solar lighting and unique consumer products to market. Products include electronic parking aids, safety lights and vests, 12 Volt heated travel blankets, solar motion lights and battery powered motion lights. Almost all the manufacturing for these products is done in China. Mr. West is an adjunct professor at George Mason in both the Engineering and Business School where he teaches a class “Geeks to Gazillionaires: How to take an Idea and Build it into a Successful Company.” Mr. West received his Bachelor of Arts from Haverford College in 1978 and his Masters in Business Administration from Stanford University in 1980.

Junko Yoshida

Editor in Chief

EE Times

junko yoshidaJunko Yoshida has nearly 30 years of domestic and international journalism experience, with expertise in news, a range of technologies, business reporting and editorial management.Yoshida has been employed by EE Times in increasingly significant editorial positions over the past ten years, including assistant Tokyo bureau chief, European bureau chief based in Paris, and West Coast bureau chief. Yoshida, as a reporter, broke a number of stories on the emergence of MPEG, digital TV, DVD formats and underlying digital technologies. She also pioneered coverage of intellectual property, patent pooling, RFID-related technology and privacy protection issues.